• Home
  • About
  • Services
    • Speaking
  • Resources
    • Maiden Frank's Impact Insights
    • Provocateurs not Philanthropists
    • The Provocateurs' Network
  • Contact
  • Product
  • Home
  • About
  • Services
    • Speaking
  • Resources
    • Maiden Frank's Impact Insights
    • Provocateurs not Philanthropists
    • The Provocateurs' Network
  • Contact
  • Product
  MAIDEN MANZANAL-FRANK, GLOBALSTAKES CONSULTING
{menu}
Maiden Frank's Impact Insights

< Back to Resource

    RSS Feed

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017

    Categories

    All
    Accountability
    Capacity Building
    Change
    Collaboration
    Communication
    Community
    Connection
    Creativity
    Crisis
    Effectiveness
    Engagement
    Evolution
    Failures
    Global
    Governance
    Ideas
    Impact
    Innovation
    Inter Cultural Intelligence
    Leadership
    Life's Lessons
    Management
    Marketing
    Perspective
    Risks
    Strategy
    Sustainability
    Transparency

Back to Blog

BRANDING YOU

1/13/2020

 
Nowadays, people get told to build a brand, maintain a brand, and defend that brand. 

If you an individual executive, a solo entrepreneur, a fledgling start-up founder, business coaches will tell you to build a brand.

A brand is a representation of quality and other great qualities in the mind of the consumer. 

With all the hype and padding about brand and branding, the branding power doesn't take place in the context where there is no market at all, or where quality is suspect, or where the ability to deliver is almost nil. Branding activities cannot mask the lack of clarity in company direction, the lack of congruence with market realities, and the lack of executive presence in matters of great importance to stakeholders. It is also not helpful when the value proposition is unclear and undifferentiated. Forcing to come up with a brand without dealing with the fundamentals will be like forcing a cow to jump through a series of hoops. 

Where branding helps when the public is unaware of what the product, service, or individual stands for value, and other good traits, what separates it from the herd, and what makes it an attractive force to belong to, to feel affinity with, to become a part of it network.

To work and maintain a brand is a lifelong activity that does not rest when you reach the zenith of success or great fortune. It has to be alive, well, and highly articulated in the noisiest corners of the marketplace. Despite the push to do the same marketing and branding strategies and follow the bandwagon, it is best to keep it to the most doable and simple that reflects your style and personality, without creating an enormous costs to maintain. 

If its your personal brand, there are no wrong or right answers, only wrong and right questions to begin with. 

Start with the fundamental why questions and you will begin to unravel those brand characteristics.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at engage@globalstakesconsulting.com. Don't wait for the perfect time, situation, or budget.
0 Comments
Read More



Leave a Reply.


​Services

​Virtual/In-person Strategy & Change Support
Multi-stakeholder Engagement
Executive Group and Individual Mentoring
​Keynote, Training, & Facilitation 

    E-NEWSLETTER
    ​Free events, discounts, insights & updates you can use
    . No spam. 
    ​

Subscribe

Contact     About     Resources

​

​
​©2023 GlobalStakes Consulting
Photos used under Creative Commons from Sue90ca MORE OFF THAN ON, focusonmore.com, classroomcamera, hang_in_there, Rosmarie Voegtli, focusonmore.com, costantino.beretta, Ian Sane, Sue90ca MORE OFF THAN ON, 50,000 photos incl private, wuestenigel, shixart1985, lux.musica.khaos, ACRM-Rehabilitation, Mr.TinMD, orca_bc, focusonmore.com, wwarby, Dean Hochman, wbaiv, bjwhite66212, Renaud Camus, quariesofficial, Hervé S, France, paologmb, FutUndBeidl, wuestenigel, andressolo, vibrant_art, Bennilover, wuestenigel, irio.jyske, wuestenigel, ccPixs.com