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There was a furniture store in a city next to our town that had a sign, "FINAL SALE-CLOSING SOON" for years. They never closed and and until they did, it wasn't their final sale.
And when they eventually closed down and a new furniture shop moved in, the people can't believe that they were gone.
What you say you will do matters most. It matters to your customers, to the public at large, and to anyone who cares to know.
If you tell them that you're closing, or hiring, firing, downsizing or doing a strategic planning, please take the time to do it well and within the time you committed.
Or else, it's just going to be fake news.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.Read More