COMMUNICATION WITHOUT PURPOSE

What is communication without strategic purpose?


It is like a cymbal being beaten incessantly without rhyme or reason.

It is the spam you don't want to receive.

It is the advertising in the television that you want to skip when it's on.

It is your company newsletter that is telling all the good news but not taking time to consider what bad news needs to be communicated too!

It is the talking without the regard for the needs of listeners.

It is empowering to talk and communicate in itself without the higher purpose of fulfilling one's life mission or organizational mandate.

Stop wasting your resources on one-way communication. It is good to build skills on communication but without alignment to the strategic objectives, it becomes a self-development crusade. It is just 'good-to-have.
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