• Home
  • About
  • Services
    • Speaking
  • Resources
    • Maiden Frank's Impact Insights
    • Provocateurs not Philanthropists
    • The Provocateurs' Network
  • Contact
  • Product
  • Home
  • About
  • Services
    • Speaking
  • Resources
    • Maiden Frank's Impact Insights
    • Provocateurs not Philanthropists
    • The Provocateurs' Network
  • Contact
  • Product
  MAIDEN MANZANAL-FRANK, GLOBALSTAKES CONSULTING
{menu}
Maiden Frank's Impact Insights

< Back to Resource

    RSS Feed

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017

    Categories

    All
    Accountability
    Capacity Building
    Change
    Collaboration
    Communication
    Community
    Connection
    Creativity
    Crisis
    Effectiveness
    Engagement
    Evolution
    Failures
    Global
    Governance
    Ideas
    Impact
    Innovation
    Inter Cultural Intelligence
    Leadership
    Life's Lessons
    Management
    Marketing
    Perspective
    Risks
    Strategy
    Sustainability
    Transparency

Back to Blog

GROWING AND FRAGMENTING

11/9/2020

 
Yesterday, I presented a special lecture with Prairie College Business Management students on Fair Trade. As I have been updating myself about this topic, a few headlines grab my attention:


Kitkat withdrawing from Fair Trade
Fairtrade : Is it really fair?
Shocked  but not surprised: Fairtrade responds to report of widespread child labor in West African cocoa industry

 
​
The system is not perfect but it is working for a lot of farmers, artisans, and producers in the South. The current labelling and certification process for fairtrade has become a million dollar industry. Ethical consumers are beginning to vote with their purchases and this trend will be going to continue in the next 10 years. The question for the actors is that how can we prevent consumer confusion with all these competing claims in the marketplace? 

The fairtrade sector is growing at an accelerated rate from $ 1.5M in 2005 to $9.8B in 2018. Yet, fragmenting in many ways due to the crowding of claims within and outside of the ethical/fair markets. 

There has been tremendous harmonization of fairtrade. All actors understand, agree, and commit to its principles and standards. In the future, actors must as well agree and commit to growing and evolving fairtrade without compromising its foundational principles but at the same time, honoring its commitments to the broader marketplace. 

The heart of true fairtrade lies in the producers and farmers. If they're not benefitted from these initiatives, why would fairtrade exists?
​
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at engage@globalstakesconsulting.com. Don't wait for the perfect time, situation, or budget.
0 Comments
Read More



Leave a Reply.


​Services

​Virtual/In-person Strategy & Change Support
Multi-stakeholder Engagement
Executive Group and Individual Mentoring
​Keynote, Training, & Facilitation 

    E-NEWSLETTER
    ​Free events, discounts, insights & updates you can use
    . No spam. 
    ​

Subscribe

Contact     About     Resources

​

​
​©2023 GlobalStakes Consulting
Photos used under Creative Commons from Sue90ca MORE OFF THAN ON, focusonmore.com, classroomcamera, hang_in_there, Rosmarie Voegtli, focusonmore.com, costantino.beretta, Ian Sane, Sue90ca MORE OFF THAN ON, 50,000 photos incl private, wuestenigel, shixart1985, lux.musica.khaos, ACRM-Rehabilitation, Mr.TinMD, orca_bc, focusonmore.com, wwarby, Dean Hochman, wbaiv, bjwhite66212, Renaud Camus, quariesofficial, Hervé S, France, paologmb, FutUndBeidl, wuestenigel, andressolo, vibrant_art, Bennilover, wuestenigel, irio.jyske, wuestenigel, ccPixs.com