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This is one of the learnings of all time.
If you want to get a better deal, ask for it.
Negotiating your interest and what favors you is very important. There is no one on earth who can actually speak for you than yourself.
Whether it is asking for a raise, getting your internet provider/cable costs reduced, getting clients to honor payment deadlines, subcontractors working on their deliverables, buying a house, getting bought out, selling your business, these things do not go in your favor naturally. The other party would have their interests as their main driver/motivation.
Did you notice that usually the one giving advice to you has their interest on their own and not yours? Some time ago, a new acquaintance said that I have to get trained on this particular model to get a particular client's business or even attention. Well, to tell you the truth, getting to another training to get certified is not the best use of time. It does not guarantee business at all. With that and a ticket, you can get on the bus.
There is nothing wrong with getting your deal the way that you want it. Sometimes, you wont and sometimes you do. But asking all the time and not accepting blindly what is being offered is the best policy.
Have you actually asked for a better deal?
Do not ask for permission, ask for a better deal.
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