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If you think that waiting is a good strategy moving forward, it's not.
There are tremendous missed opportunities by simply staying on status quo in this time when there is high volatility and less certainty.
There are opportunities that can be mined and exploited to the fullest.
-Opportunities to strengthen your customer relations; remote transactions and relationship
-Opportunities to make a difference , i.e. Subway's food bank, Google's help in combating disinformation
-Opportunities to lead in the market, United Way's approach to community funding
-Opportunities to learn about the new dynamics of the market and look out for new behaviors and trends on emerging issues; Chamber of Commerce Survey
-Opportunities to encourage and promote productivity and health; i.e. organizations promoting mental health and positivity;
-Opportunities to ramp up your online marketing and branding;
-Opportunities to think about things that you needed to do, when this pandemic is over, i.e. long-term, non-linear visioning
There are many positive opportunities that you are not simply thinking about being mired in a day-t0-day survival and coping mode.
It's time to start to be opportunity-focused with the new normal.
It's here. It's now. It's changing every day.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.Read More