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THE CUSTOMER ISN'T ALWAYS RIGHT
There are many ways that the customer is not always right.
They do not know what they want regarding a new product, if that product has not been out in the market yet, don’t know its functionality or how their lives can be made easier. Your FGD can’t salvage that.
They can be unruly, excessively demanding, and unfair towards service crews such as bellboys, servers, hotel clerks and cleaners, and telephone operators or customer service reps and other lower-level personnel who always, almost get the bad end of things.
They can be verbally and physically aggressive and hostile for no apparent reason and had to be dismissed either by security guards or marshals. That is game-over!
They can tell you they don’t like your products, services, offerings for whatever reason because they don’t need your product that much to look closer and spend some time investing in its usefulness. You don’t need this type of customers. Other customers want your product, services, and offerings because they deeply know that it can solve their problems. Learn how to smell which customers are serious versus who are just looking around.
They can give you insights as to what innovation you can do based on their experience of your products, but at the end of the day, it is your responsibility as the owner of the business to smell if it is the right opportunity for you.
Lastly, you can fire problematic clients and customers. You don’t want their business more than you don’t want troublesome vendors, suppliers, and other personalities that you don’t have to deal with because there are those that will gladly do business with you and take the effort to nurture the relationship.
Just because they can pay doesn’t mean that they are right for your venture as much as just because they are your neighbors doesn't mean you want to invite them for dinner and hang out with your family.
What do you think are the ways that customers aren't always right? Tell me your thoughts.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.
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