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In the purpose-driven space, sustainability is a catch-all phrase for planetary, social, environmental, and economic well-being in communities, nations, and in the world. But how many in this space are actually financially and organizationally sustainable?
Doing good, being good is a good mission. But being good but not being smart is deadly and bordering on hypocrisy. To become a truly sustainable force in the world, your organization must walk the talk and talk the walk.
One organization is a one-funder business model. Another one has one staff and hundreds of volunteers trying to get to another impact goal. Another organization is penny-pinching on much-needed reorganization costs just because the Board didn't think they need it. Another one is simply mired with employee issues that do not reflect well on their values statements.
In this circuit, the holier-than-thou attitude is almost always invoked. Yet, this complacent, self-congratulation is partly the reason for why the same sector proclaiming sustainability isn't sustainable either.
Best practices are out there. When corporates and profit-seeking ventures are hit hard on sustainability, the sector must face the same music and should be held accountable for it.
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