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We know for a fact that not everyone will like what you do and will believe what you say and stand for. That's very obvious.
But there's a class of people who will never believe and will not be persuaded even in the face of great supporting evidence or contrarian evidence.
We call these people unpersuadable. They will dig on their heels but will never capitulate maybe because of ego, apathy, lack of trust with the other person or their leaders, or merely because they want to play that way.
What is insidious is the fact that this attitude is totally annoying and a barrier to engagement. Organizations dealing with these kinds of people are reluctant to confront the unpersuadable for fear that they could be more entrenched with an extreme position or lack thereof.
Change management analytics will determine that a different strategy should be employed for the unpersuadable such as keeping them at arm's length and providing information that they need without the urge to win them over.
Realistically, let them know that it's not okay to be unpersuadable. It's a character flaw and by acting that way, shows you their real worth. If it's someone you have no relations or context with, walk away.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.
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