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Two Saturdays ago, we went out fishing on a lake near us.
We went for the first few hours to the favorite spot where we usually, I would say 75% of the time catch fish. There were bites but nothing moved much. We got one fish, that's all.
So we decided , us ladies to get to the next part of the lake, where the guys were not that keen. But of course, having been out for a while, we wanted to get more action. So we went, and after another hour or so, no bites, no fish, nothing.
My father-in-law said that maybe we should just trawl and see what's inside these waters. So we did, and we caught two by just crisscrossing the lake going back to the same old original spot that we had earlier.
Back to the same spot, we waited for an hour and a half. No bites, no fish this time.
Everybody immediately agreed, that maybe we should just trawl. Trawling is an accidental success that we should maximize.
Sure thing, we trawled to the farthest left and to the farthest right section of the lake, but lo and behold, no fish. It was getting late and it was time to go home.
Positioning is important. I recall what one business trainer would lecture that, "It's all about positioning."
What do you do when there's no bite? Do you move around to get to where your customers might congregate, perhaps a watering hole or a hub? Do you modify your strategies for outreach? Do you sit tight until new opportunities arise for you to take advantage of?
Patient waiting, positioning, and creative outreach. That will get you your fish and lots of them. The key is to move around and not get stale.
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.Read More