15-35-50

From my last keynote with Mines, I articulated three types of change responders:

15% are those that will not change- The Immovables.
Whether through commission or omission, they won't budge, no matter.

50% will be favorable to your change- The Converted.
This is your audience and you need to maintain their interest, alignment, and engagement. 

35% will be the agnostic - The Fence-Sitters and Hecklers. 
These are the people waiting for you to make a mistake, waiting for signs of seriousness or grave consequences for not cooperating with change. Some are resisting and will become the immovables. While some will realize their follies and get converted.

Differentiate the agnostics based on the values, interests/agenda, and emotions pervading the air and craft strategies that would best deal with these factors. 

Do not fear resistance. Resistance is a good sign of engagement. It's the placebo of a foreseeable future. Resisters can be easily dismantled based the logic they provide. Logically, once these issues are addressed, you can expect that initial passion of resistance will wane and people will adapt to their new situation. 

It's important to take a critical look at what you've got: Time/Resources/Risks

Do you all the time and resources in the world to have all these responders engaged until you win them over? Is winning them over the goal?

What constitutes a significant support to move the needle to the new direction?

What risks could you encounter when changing or continuing with the status quo? Which one would hurt the most?  

What engagement interventions will make or break the change process? 

Your call.