NETWORKING TALES

Business networking needs a reboot. 

There's a strategic value of meeting people for the first time and building new relationship than hanging out with people who knew you already and have formed their opinions about you. It's great if that connection is as serious as you in mutually beneficial conversations but some are time-wasters.

It's like my family members who always visit us with treats and then start off with the same political rants all over again. If I record the conversation, it's that same old topics rehashed hundreds of times with fervor. 

I don't mind spending time visiting but the automatic chatter with a known contact gives me the headache. In that case, flight is my first response. 

As I grow my business, I seldom go to a networking event for the chit-chat hoping to find the right buyer or connection in the group. I do my research, I connect before the event to establish some baseline information, and I usually get down to business as soon as I arrive. 

My ideal position in a networking situation is a public role where people can see what I do first-hand and gravitate towards my brand. I was one of the jury at a business competition in a university last year. Prior to that, a mentor at a prestigious social entrepreneurship program where I get to advise venture founders one-on-one and in a group. That to me made sense as a expertise-deployment opportunity. I would rather host a gathering, or sponsor an event to get me in a more prominent role than just participating with the rest, although that can be fine too in some instances. It depends on your goals and preferences. 

Regardless of the outcome, I would ensure to enjoy myself. I would also recommend the same for everyone.