Back to Blog
The impact sector is inundated with the latest jargons: decolonizing, indigenizing, circulation/circular economy, digital transformation, human-centered, etc. Everywhere you go, whether in health, trade, technology, community development, and other fields, these are the fashionable ideas.
Recently, I came across network colleagues pushing for digital transformation for the small and medium-sized enterprise they are trying to serve. Apparently, this transformation has three to four meanings depending on interpretation, none of which serve the small and micro-businesses' interests now and in the near future!
Our sector is overstimulated with all these buzzwords that will continue to be regurgitated by anyone who thought that they hold the promise to the future or unlock a key insight into the human evolution.
If organizations continue to adapt the 'next shiny object' without integrating what works and what they already have, they are likened to a mouse on a spinning wheel. They're busy for sure but they're not going very far.
If you add these 4-5 ideas on to your plate, what are you trying to dislodge?
Focus is the key in the long game. The emperor has no clothes on.
Back to Blog
Last year, I discussed that Mission is not Enough. Being an on-purpose organization alone without exhibiting sufficient value for society through their target partners is a major degeneracy.
Few organizations behave differently in purpose sector and do not exhibit these following traits or tell these drama:
1) Self-privileged- We do good in the world, therefore you should....... us.
2) Poor us, we do God's work-We don't have money for investing with our talent, systems, and operational excellence. We don't have overhead, therefore, you should trust us to be excellent in delivery. Non-sequitur..
3) It's enough to do good- We don't need to innovate. Our mission speaks for our existence and that's enough for you to give as grants, donations, etc. Mission is not enough. Being good seldom works.
4) There's too much need out there, we are overstretched, please stop demanding more!- We don't need to do better than what we do currently.
These are lame excuses for organizations whose relevance has become antedated without them knowing.
Look yourself in the mirror, if these are the same words you are operating with in late 2020 as an executive, get out of the way or get your acts together.
Nobody will ever laud that your organization existed, they only care if you have performed well beyond society's expectations.
Back to Blog
This week has been hectic with moving houses.
We have the Internet Guy and the Propane Guy come yesterday to install our Internet and our heating supply, respectively. Both of these outfits are local and are a phone call away.
They both arrived as promised and installed their systems without any hassle.
If small businesses operate like this, there's always business even in the context of a crisis, where people had to pay for basic services anyway regardless of whether the economy or the pandemic is surging or not.
The bottom line for marketing effectively and delivering well is responsiveness.
If you go dead by the middle of the phone call or tell a client all kinds of excuses why your team member is saying something contrary to what you are doing, then, it's no secret that you're not getting your acts together.
Local doesn't mean mediocre. You can be the best outfits and you can quickly respond with more capacity to your clients' needs if you know how to configure their services accordingly, you walk the talk, and be professional.
Another local outfit of carpet cleaner came in a few weeks ago and did an excellent job! He went beyond his job to get some of the nasty paints on the rug with all the tools that he had.
A little extra effort can go along. It builds goodwill with clients and help them know that you care enough more than getting the job done and getting paid for it.
It could be another moving day where things fall apart before you even start getting comfortable in the new place. Yesterday went extremely well!
Local businesses, don't underestimate your power. Be a source of reliable, quality, and responsive service.
Demonstrate that you care!