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May 2025
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COMMUNICATION WITHOUT PURPOSE5/31/2019 What is communication without strategic purpose?
It is like a cymbal being beaten incessantly without rhyme or reason. It is the spam you don't want to receive. It is the advertising in the television that you want to skip when it's on. It is your company newsletter that is telling all the good news but not taking time to consider what bad news needs to be communicated too! It is the talking without the regard for the needs of listeners. It is empowering to talk and communicate in itself without the higher purpose of fulfilling one's life mission or organizational mandate. Stop wasting your resources on one-way communication. It is good to build skills on communication but without alignment to the strategic objectives, it becomes a self-development crusade. It is just 'good-to-have.
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UPSIDE DOWN5/27/2019 Remember, the film 'Dead Poets Society', where the teacher played by Robin Williams told the students to stand on their desks and ask them what they can see. This is where the famous line was quoted, Carpe Diem.
What do you see when things are upside down? Can you create something out of the vantage point? I bet you can.
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THE ROAD TO VALUE5/23/2019 The road to value is paved with good intentions but a lot fall short of the actual desired outcomes.
For the performance-driven, short-term minded-organizations where quarterly performance is greatly prized and rewarded, the tendency is to have a tunnel vision, sort of blinders that tend to decrease the ability of management to think strategically, out of the comfort zone. The value proposition is central to all high-performing organizations where resources are scare, the competition is tight, and the regulations/standards are getting higher and higher, both from internal as well as external sources. Creating and maintaining the outstanding value provided to customers, consumers, target groups, clients, or stakeholder is a lofty but also an imperative to have. This what separate healthy and successful organizations from the pretenders and apathetic ones. Executives and managers should ask themselves, what ever I am doing, will this add, expand, and increase value for the organization or not? If you can trace your work to the overall organizational goals and objectives, the organization has equipped such alignment to happen. This alignment does not come by accident or any of the good coincidences. It is intentionally designed to focus all the resources to its desired outcomes. Value leads to more excellence, efficiency, and effectiveness. Without clear, compelling, and solid value for the organization, for society, and for its target audience, the organization has lost 'its touch with reality' might be just cruising along, waiting for obsolescence. |
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