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This week has been hectic with moving houses.
We have the Internet Guy and the Propane Guy come yesterday to install our Internet and our heating supply, respectively. Both of these outfits are local and are a phone call away.
They both arrived as promised and installed their systems without any hassle.
If small businesses operate like this, there's always business even in the context of a crisis, where people had to pay for basic services anyway regardless of whether the economy or the pandemic is surging or not.
The bottom line for marketing effectively and delivering well is responsiveness.
If you go dead by the middle of the phone call or tell a client all kinds of excuses why your team member is saying something contrary to what you are doing, then, it's no secret that you're not getting your acts together.
Local doesn't mean mediocre. You can be the best outfits and you can quickly respond with more capacity to your clients' needs if you know how to configure their services accordingly, you walk the talk, and be professional.
Another local outfit of carpet cleaner came in a few weeks ago and did an excellent job! He went beyond his job to get some of the nasty paints on the rug with all the tools that he had.
A little extra effort can go along. It builds goodwill with clients and help them know that you care enough more than getting the job done and getting paid for it.
It could be another moving day where things fall apart before you even start getting comfortable in the new place. Yesterday went extremely well!
Local businesses, don't underestimate your power. Be a source of reliable, quality, and responsive service.
Demonstrate that you care!
If you're interested to deep dive into your strategy, change, and engagement issues, reach out to me at firstname.lastname@example.org. Don't wait for the perfect time, situation, or budget.Read More