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In strategy, the conventional wisdom is to start from your current state/situation/position.
This is faulty and utterly difficult. Our status quo thinking and action propels us to look at what's in our current view. We rarely, in matters of management, look beyond, proactively because as Drucker said, we are constantly bogged down by "the tyranny of the mundane."
The leaders' and managers' job is not to solve problems but to look for opportunities. The future while fraught with uncertainty and high level of contradictions also provide a giant opportunity for innovation and applied creativity. Where to look is a good starting question.
We always look at the leading brands and organizations that are killing it even in the worst of times. But, their trajectories and strengths are different. They also have 'failure money' to experiment without risking their mortgages and future pension.
You have to start with your good practice. You have to start with backward thinking and then create the strategies linking the present situation to your desired states. Some call it the zero moment, when the future states are achieved in the present. Before you even reach this stage, you would be already on to your next-level challenge for your organization.
How much of your time these days is devoted to focusing on future prospects and opportunities, and how much time minding the daily business of keeping the lights on?
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