AN IRATE CUSTOMER

Honestly, I was one of those irate customers you see often that are ready to explode.

I purchased a basic plan for an app to a Gmail functionality.

I started using it as soon as possible. 

I just couldn't see why it didn't work or failed to work.

My work and goal for that week was wrecked. 

The technology that would have helped me be more productive turned out to be a false promise.

I tried emailing them but no response for a few days, until I hit the 'refund' email.

This particular email was very angry and it shouldn't been that way if the service provider was prompt enough to respond to emails of 'help/assistance/clarifications."

Nada.

So what can an ordinary customer do if they can't call the office of this company, no response whatsoever after a few emails, and nothing seemed to work.

Refund. 

Lo and behold, they don't offer a refund for a basic plan.

Well, if their customer service is flawless and on the mark, that should not have been the case.

I bet my hundred Canadian dollars that customers wouldn't be thinking of refund if the service was top-notch, the customer assistance was there every step of the way, and they make it everything easy since it's an SAAP (software as a product) by the way. 

Customer service is a given. If you're company's not interested in customer service, don't try to create products or services. No matter how great these are, they're worthless if you can't really help a customer navigate the intricacies of the product/service, they bought from you and have an overall pleasant experience. There are other competition out there who would be happy to take on new customers for their products and deliver great value at a fraction of a cost.

The last thing the customer would like to receive is: Sorry, we don't refund this purchase plan.

That to me is pure and simple theft.

Who can't be irate with that?