CUSTOMERS KNOW THE STRATEGY

I was on a phone call last week talking to a major trade association staff. I inquired about the program I thought was still running and getting a lot of engagement from their membership based from the website page I viewed. 

It turned out that that program did not exist anymore. It was terminated in 2015 after a few years running it due to many reasons. I inquired about other programs that they may have.

The staff, very knowledgeable about their association told me that based on their strategy, they would like to provide thought leadership through resources, information, knowledge products they produced on a regular basis. Because of this, they cannot be doing something else that might distract them or be contrary to this organizational goal.

Very well said. 

I wish that a lot of organizations have effectively articulated and communicated where their organization is going and how to get there to all the vital organs of the organization, including the staff, volunteers, and key clients/customers.

As I was told, then I become more aware of their work and the kind of business strategies they have to operate effectively in this challenging environment.

The best strategies do not stay on the shelf, gathering dust.  It is lived and experienced and harnessed by all the people and stakeholders that take time to develop and nurture them to shepherd its successful implementation.

I am a customer that is now more informed.
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