DELIGHT AT EVERY OPPORTUNITY

I just moved to a new celfone provider from one that I had for more than 3 years now.

The agent presented a better price, better service, better features, and overall ease with the move.

I was convinced easily. Plus I didn't get charged for a connection fee.

The best is that he knows who is he talking to: small business owners who are always on the lookout for better communications to power their businesses.

The admirable part of it is that he got my data from the thousands of subscribers and zeroed in on what the segment I represented really needs.

Their competitor had no clue as to what happened just that one subscriber out. We could be in thousands until it's too late for them to figure out what was going on. 

It's not rocket side to please a customer.

You have these things and the switch will happen.

Don't let your valuable partner, donor, or customer switch and disappear out of the blue.

Mere satisfaction is a given.

But surpassing expectations and finding out what would delight them at every stage of their relationship with you is the challenge. 

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