FOUR WAYS TO PUBLISH FOR YOUR DEFENDERS

The explosion in publishing has been noted to be the one of the  most significant breakthroughs in recent years. Nearly practically anyone can self-publish his work and sell it online to his communities. The marketplace is very saturated with new books and materials entering every year, bumping the previous ones in terms of competition for the consumers.

To get an edge over this saturation, service-providers and purpose-aligned organization must provide more than their annual reports and publications, it's the experience with you that counts. Experiencing your capabilities, wealth of experience, and analysis is the way forward to break out from the commodification in the sector.

Purpose-driven organizations that are struggling to get the attention of your constituencies and stakeholders, here are the top four strategies to publish successfully and earn their donations, loyalty, and support.

1. Publish in areas where your target stakeholders learn, mingle, and network. That will keep your brand front-and-centre.

2. Repurpose your analysis and studies in variety of creative ways. The latest stats on digital consumption reveals an uptake on audio and video content. Make it accessible anytime, anywhere. 

3. Design an experience that they will never forget. Unforgettable, relevant, and peer-to-peer exclusive atmosphere  will increase your credibility in the field. You become the go-to for anything authoritative in your domain. 

4. Build your defenders for the long game. In my book Provocateurs, I discussed the evolution of community, from fans to acolytes to defenders. Defenders will not only support your work, but will sponsor, evangelize, and take action for your benefit that aligns with their interests and values as well. Adapt your events, publications, and communications to build up your community.