IMITATE THIS

A lot of on-purpose organizations borrow from one another. There's no shame in that. But as you progress and build your own intellectual capital and people asset, you should build your own competitive advantage. 

The one-size fits all rarely accomplishes much. It also becomes a barrier to differentiation, and much needed innovation. If your corporate strategy calls for innovation, is it not your prerogative to build from within instead of installing something that is totally alien? 

Risk-averse organizations borrow so much from the sector, that they become so identical their markets do not find the distinction or the uniqueness. They also comforted with the fact that the voice of the crowd must be correct. Joining the bandwagon without understanding and adapting is bad practice. It's a lazy approach.

If you really want innovation, stop imitating what is regurgitating in your field. Keep your core essential front and centre. Get resources that can provide new insights and perspectives, not formulas that worked in one organization or two. Stop hiring people who are peddling these formula. You risk being second-best or worst, the echo chamber. 

You need to do the deep work to get this clear in your head. Best practice starts from your own internalization of your best work. No organization gets ahead of their game losing their self-worth.