THE POWER OF THE INDIVIDUAL

There's no denying that what we are seeing in Ukraine is the unleashing of brute force by the very few who thinks that they can subvert the modern world order without consequences. Here again, we see that the West and rest have combined forces again in a matter of days. Unprecedented. 

But the best thing I see in this first online war was the power of ordinary individuals in full force. From donating online, going to the war zone as a choice, buying Ukrainian products, crowdfunding, fighting disinformation, fact-checking propaganda, reserving AirBNB, donating crypto, among others, these activities are decisive. 

There are no limits to what ordinary Canadians and citizens of other states can do to support a country in great need. My book on global impact leadership focuses on the role of individuals, not institutions, in transforming their communities and acting based their values and principles. 

I have no doubt that a hyper-globalized and interconnected world, normative forces usually enforced by states and institutions are no longer their purview. As more and more individuals are connected on a grand scale, they can not just vote, but take up moral stances and register their voices without leaving their homes. Before mobilizing for a cause takes time. Now, you can build a pipeline system in a matter of hours or days.

​The challenge for us is to differentiate rationality with demagoguery, popularity versus principled action. Not every time that you will stand with thousands. To make a difference, you need to be different.

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