TO BELONG

How many organizations in the on-purpose sector are scrambling to get the best member? 

You want the world to know your impact. 
You want the world to see you've made these dents and about to accomplish more.
You are innovative and leading the way for others. 
You need great members. 

A newly minted organization is asking itself what is the best positioning in a world where competition for belonging, attention, and value is high and unyielding. When talented people are redesigning their lives versus to fit and to belong to just anything. When time outside work and family is precariously limited.

To get the best you need to be the most differentiated or at least try to be. 
Ask yourself, what's the driving force behind your differentiation?  
Don't just be different from the mold, create a new paradigm. 
Ask them, what affiliation would best meet their needs?
Don't just provide the obvious and standard. Raise the bar. 
Educate the public. Educate your network. Educate your team. 

If what you want to be doesn't excite or scare you. Rinse and repeat.