VIRTUE SIGNALLING

This is getting way too much.

A company just signed on to sponsoring meals for the homeless and put it out on Linkedin.
Another one hired their first Black staff in the team as part of the #Blacklivesmatter.
The CEO posted his video crying that he has to dismiss his workers because of tough times.
I have seen a woman saying that she overcame racism, bullying, gaslighting in the past and now very successful in a skimpy outfit.
Another organization is looking for a DEI specialist to help them set up a strategy their own but the qualifications include BIPOC, indigenous, etc. 

Why this is unacceptable? It's all for a show.
If companies are really serious about diversity, equity, and inclusion, it shows not in the strategy but how everything is about DEI.
If companies are truly into social impact, it should show in the business model, not just corporate philanthropy and 'looking good.'
Why only Black, or indigenous or BIPOC? If it's mean to achieve equity, set far greater inclusion standards where all racialized population can benefit. 
Don't put all these values on your website you'll never practice.  It's better for you to under promise and over deliver. 

Remove the performative. Let's all be real.