WHAT ARE YOU WILLING TO LOSE?

I was at the Lacombe Field Day yesterday learning about different crop varieties and the beauty and challenges of raising the "next best" variety that farmers and producers can use. The climate, time of planting, the "best use" are some of the variables that interplay in the selection of the variety that will correspond to the specific needs of the industry, whether they are farmers, processors, investors, seed growers, and end users. Agronomy is not for the faint of heart.  

Surrounded by scientists, agronomists, farmers, students, and industry leaders, one session leader asked, "you want high yield, high protein content, maturity, stability, good disease package, then, you want it all. You can't have it all. What are you willing to lose? 

We can't have it all, although pop culture, movies, songs, and fiction books parade a cornucopia of pipe dreams that are only good for watching.

There is no such thing as a spectator in life and business. There are clear choices and options you must make. What are your musts and what are your wishes? Learn to distinguish them in your important negotiations and decisions.