WHAT BUSINESS ARE YOU IN?

This is one of the best questions you can ask an organization.

What business are you in? 

If you are selling ice cream, you can't be selling computers next year. That is out of your character, identity, and your mission. 

If selling the highest quality of ice cream all over the world is your objective, then please stick to that and do not attempt to be the best of something else, or else, you lose your personality and you confuse your audience, market, and buyers.

The tendency to be-all for everyone is a strong temptation. Resisting is a must if you can be seen as a credible player in your field. The marketplace is very unforgiving. It does not care if you lose focus or patience. It is for the quickest and the strongest of all.

Clear differentiation is the best weapon for businesses to stand out in the crowd. You may be the best barber or social media or marketing professional, but if you do not provide the clear value proposition and significant difference from the pack, it will be hard to attract the right audience for what you do. 

It is in the mind of your audience that you have be in the front, centre, and clearly the best choice of all. ​