WINNER TAKES ALL

Within my network of business executives and leaders who are doing well, I see two patterns of opportunity-seeking behavior that are important to underline in this time. 

One is that they don't believe in palliative measures and don't look to outward signals to navigate their way out of the pandemic slump. They create their own metrics, dig into what they do best, and engage their peers and industry leaders to help them move strategically. 

The second pattern I observe is that these leaders believe with all of their hearts that investing and increasing their impacts is now, in spite and despite of the volatility of the markets. Waiting for the green signal from WHO, CDC, and other institutions to say that all is clear is like waiting for a new utopian society. Nobody knows what's going to happen next year, in two years, so on and so forth. 

Two organizations have embarked on a new expansion project for their facilities, upgraded their equipment and protocols, and increase their value as a result. Another organization had been relentless in deepening their connections with their stakeholders that it has become a mature and evolved center since the pandemic, offering never-been-conceived offerings and services, not just as a response to help, but a mission-laden value. The pandemic accelerated their transition from an underperforming asset to a powerhouse organization! A number of organizations have decided that hiring for the future but keeping with the responsibility of pandemic prevention is the way to go. 


There are powerful examples of not coasting along and resisting to just cope and endure. Beyond resilience, leaders must prepare for the inevitable-radical change that is now in our faces! 

What are you doing now to increase your value and impact to your customers and stakeholders? What is the winning mindset that you should adopt to enable you to thrive and not just endure the crisis?