YOU MUST BE GOOD

I have heard this several times, and every time I know exactly what's going to happen next.

But, your rate is high.
But, I just don't think it's the right timing.
But, we are having a major reorganization right now.
But, we just hired two people full time for this.
But, I just don't know if we have the budget.
But, I can't guarantee you she would give you time to meet.
But, I'm not the decision-maker here.
But, we hired two consultants recently.
But, I have to consult first, figure out what we want and get back to you.
But, the Board decided we will do  x,y,z first before taking this process. 

Excuses. Excuses. Excuses. When you don't want to buy,  there are many reasons. Some are valid enough, and some are concoctions to get the person out of the door. It boils down to trust.

For the seller, build trust no matter. Relationship comes first. 
If they're not the right buyers, walk away with your head high. 
​